In the fifth episode of The Flip Side Music Podcast, host Matty sits down with Virginia-based artist and graphic designer Pri (aka Bobby Capri) for a candid conversation about music, mentorship, and the grind behind the scenes. From discussing Pri’s highly anticipated summer project to unpacking the complexities of the music business, this episode is a deep dive into the life of an artist balancing creativity and hustle.
Pri’s Return: “Natural Selection” and the Road to Release
Pri teased his upcoming project, Natural Selection, a 13-track album slated for release this summer. While he’s still finalizing the rollout strategy, he hinted at possible features from artists like Young Noble (of the Outlaws) and Trey. Known for his boom-bap roots and East Coast influences, Pri emphasized his versatility, blending gritty lyricism with production nods to icons like Jay-Z and Timbaland.
A self-proclaimed perfectionist, Pri admitted, “I might whittle it down… I’m just trying to figure out the rollout.” Fans can expect raw, unfiltered storytelling—a hallmark of his style—with potential surprises tucked into the tracklist.
From Artwork to A-Listers: Pri’s Multifaceted Career
Beyond music, Pri’s graphic design work has landed him collaborations with major artists. He clarified that viral Instagram posts featuring DMX and others were part of his artwork for their projects, not his own. Most notably, he designed the cover for a Grammy-nominated project by Mad Skillz, showcasing his dual talents.
“I do a lot of work for a lot of people,” Pri said, highlighting how his creative pursuits intersect. His ability to juggle music and design underscores his philosophy: “Stay in the mix, bro.”
The Admin Grind: Copyrights, Licensing, and Lessons Learned
The conversation shifted to the less glamorous side of music. Pri opened up about his early career gaps in industry knowledge, relying later on a trusted collaborator to handle logistics. Matty, whose background includes artist management, emphasized the importance of understanding sync licensing, copyrights, and royalties.
Matty also promoted his Guest Artist Verse Licensing service, offering affordable access to verses from legends like DMX and Jadakiss. For $600, artists get three licensed verses to remix, release, and monetize—a tool Pri acknowledged as “dope” for emerging talent seeking exposure.
Virginia Roots, New York Influence
Growing up in Virginia after moving from Texas at 14, Pri absorbed the region’s eclectic music culture. His time in Queens, New York, later sharpened his East Coast sound. “My favorite rapper is Jay-Z… that’s just what I gravitated to,” he shared, crediting the city’s energy for shaping his artistic identity.
Final Notes: Mentorship and the Power of Collaboration
Pri’s journey underscores the value of mentorship. He credited a younger collaborator—once his mentee, now a peer—for reigniting his passion: “He pushed me to get back to it.” Meanwhile, Matty’s mission to “connect dots” in the industry resonated as a recurring theme, whether through verse licensing or editorial placements in magazines like The Source, Cali Post, Vents Magazine and more.
Catch the Full Episode
Listen to Episode 5 of The Flip Side Music Podcast for more insights, including Pri’s thoughts on Richmond’s hip-hop scene, his love for alternative rock, and why he’s “winging it” these days.
Follow Pri: Instagram, Tiktok, Youtube, Spotify, Apple Music and Amazon Music
Explore Matty’s Services: Guest verses, editorial blog placements, and more at MattyFlipTV.com
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